AI Insights · Timothy · April 2021
Top 5 Sports Games on iOS Show Varied Performance in Australia Q1 2021
An analysis of the top 5 sports games on the iOS platform in Australia for Q1 2021 reveals diverse trends in downloads, revenue, and user engagement. Detailed insights from Sensor Tower provide a closer look at these trends.
As the first quarter of 2021 comes to a close, we turn our attention to the performance of sports games on the iOS platform in Australia. Thanks to data provided by Sensor Tower, we can observe the trends in downloads, revenue, and weekly active users for some of the top contenders in this category.
8 Ball Pool™ by Miniclip.com showed a steady increase in revenue from the start of the year, peaking at $38K in mid-February before settling at around $33K by the end of March. Downloads saw a decline from 7.4K in the last week of December to approximately 6K in late February, but surged back up to nearly 8K by the last week of March. Weekly active users fluctuated around the 230K mark, ending slightly lower at 232K.
EA SPORTS FC™ Mobile Soccer from Electronic Arts displayed a more erratic revenue pattern, with a notable dip to $5.8K in mid-February, followed by a rebound to around $11K towards the end of March. Downloads for the game showed a significant increase from 2K at the beginning of January to over 3K in early February, with a drop to 1.6K mid-month and back up to 2K by the end of the quarter. The game's weekly active users saw a peak of 36K in early February, followed by a decrease to around 30K in early March, and a rise back to 33K by the quarter's end.
For Golf Clash, another title by Electronic Arts, revenue was quite variable, reaching its highest at $36K mid-March after a low of $22K at the beginning of the month. Downloads remained under 1K for most of the quarter but experienced a rise to 849 in the last week of March. Weekly active users declined from 6.8K at the start of the quarter to 5.4K by the end.
Ten Square Games S.A.'s Fishing Clash showed a decrease in revenue from $17K at the end of December to around $11K by the end of March. The game's downloads started at 3K at the end of December, dipped to 1K in early March, and slightly recovered to 2.5K by the end of the quarter. The weekly active users were down from 44K in late December to 38.6K in late March.
Lastly, NBA 2K Mobile Basketball Game by 2K saw an initial decrease in revenue from $12K at the end of December to $6.2K in late January, followed by a rise to $12K by the end of March. Downloads for the game showed a decline from 3.9K to 1.9K in mid-January before climbing back up to 3.9K by the end of March. Weekly active users mirrored this trend, dropping from 9.2K to 6.7K in mid-January and then increasing to 8.4K by the end of the quarter.
For more insights into the mobile app market, Sensor Tower offers a comprehensive analysis and detailed data on app performance across various platforms and regions.